When it comes to marketing and branding we often think of things like direct mail advertising, commercials, radio or newspaper ads, and things like promotions. But there are several other ways to market and brand your company using logos and keywords or key messages without going the traditional route of buying ads: using signs and awnings.
You’ve invested time, effort, and money into that awesome vinyl banner you showed off at the latest trade show or company event. But now that it’s over, what do you do with your beautiful banner?
When it comes to putting up information for display, you want a banner material that is durable and able to sustain a bit of damage. Banners are often going to be placed outside, used in conventions and placed in high traffic areas. This increases the potential of the banner coming in contact with external elements, ranging from the weather to someone touching or even knocking the banner over. Because of this, you want to utilize a fabric that is able to sustain this kind of interactions. While placing a banner display up for optimum visibility, you probably are not anticipating such events to unfold, but ultimately you never know what might take place, which is why you need to use a strong banner fabric that can last you. Continually replacing the banner fabric is never desirable, and ultimately you want a fabric that allows you to use it multiple times. Reprinting and bringing in new material becomes expensive, regardless of the size of your company or what kind of advertising budget you have. This is why you need to find the best banner fabric for the job, and something that is both strong, durable and attractive, all at the same time.
There are a variety of things you need to think about when setting up a tradeshow display. It's easy to get caught up in the creative process, focusing more on the graphics of the banner, but choosing the right banner fabric and banner stand is extremely important as well. Even the most creative and beautiful tradeshow display will suffer from being printed on low quality banner fabric or being supported by a flimsy banner stand.
So how can you make sure that you're choosing the right fabric and hardware? One of the bonuses of living in the electronic age is that more and more information is at our fingertips. The most important thing you can do when trying to figure out what company to go with is the reviews of the printing business. Experience is the best way to find out whether or not the banner fabric you chose will work for you, not the technical specs.
If you're having trouble finding online reviews of different banner fabrics, another great way to get a feel for it is to order a sample. Almost all high quality banner fabric companies, like Herculite Bantex, do offer sample rolls. Another option is to go to a brick and mortar printing store and see what kind of banner fabrics they have. They may not have as many options, but it's a way to actually touch and view the product. It's also often possible to special order the right banner fabric for you.
Still, there can be so many options and similarities in products that it can be hard to choose. That's where the technical specs come in. Being able to cross reference each banner fabric against each other will go a long way towards making your decision. For example, you'll want to make sure that the fabric allows for the printing you want. You may be able to find fantastic banner fabric that sounds like it's right for you, only to find out that you'll get a lower quality image. You'll also want to make sure that shrinkage isn't a problem and that it has the stiffness you need. Another thing to keep in mind is whether or not the fabric and the ink is meant to withstand the outdoors if you're planning on displaying it outside.
Hardware is just as important as your fabric. A loose banner doesn't look nearly as professional as one that uses a banner stand, and a poor banner stand will detract from your image as well be less durable.
A good way to choose a banner stand is to see all the many options the company has. The fewer the options, the less likely it is that you will find the kind of match you are looking for. For example, if you look at the banner stands offered by Orbus Exhibit & Display, you'll notice that their product lines are varied enough that it would be easy to find a banner display that suits your needs.
The internet really is your best tool when choosing banner fabric and stands, as well as other products your company might need. Between the ability to quickly compare different brands and technical specs, you have the chance to directly interact with the company as well as communicate with those who have tried the product in the past. Everyone's needs are different, so choosing a banner stand is different for everyone, but finding the right banner fabric and hardware is a similar journey.
Can Banner Media Help Your Business?
Banners are one of the simplest, lowest cost, yet most versatile ways to call attention to a business, trade show booth, or new product. Retail shops utilizing banners can communicate with humor, creativity and effectiveness - using a medium that can often be reused continually with proper care. Printing logos, sayings, and product announcements add visual creativity that communicates your point and can be delivered in vibrant colors, shapes and sizes.
This blog article was written by Dan Dix, National Sales Manager-Graphics Distribution at Herculite Products, who has twenty five years of experience in sign supply distribution and banner manufacturing. Email contact email@example.com
This blog article was written by John Evans, VP of Sales-Graphics at Herculite Products, who has over twenty three (23) years of experience in textile development and innovation. Email contact: firstname.lastname@example.org