Did you know that the psychological impact of color runs deeper than the bluest of blues? Colors are an important part of any marketing or branding project as well as pretty much everything else in our lives. In fact, the impact of color on our perception is enormous.
According to one study, up to 90 percent of on-the-spot decisions made about products and services are based on color. So, what role does color psychology play in awning fabrics? How can choosing the right color awning fabric set your business apart from the competition?
The answers are fairly straightforward. An awning is a versatile shade structure that can be used to not only provide protection from the elements, but also as an excellent marketing tool. Designed with flare and style and printed on durable, fresh-looking fabric, a good awning attracts the attention of potential clients and customers. Here are three ways outside awning fabrics can set your building apart:
Awnings are made of specialty fabrics which come in various colors and can be printed on. When it comes to the look of your awning, it’s important to consider a number of things before settling:
Remember, understanding color psychology is important but is based on guidelines, not hard and fast rules. That’s why finding the right marketing and advertising company to help you pick your colors, designs, and logos is important for your business.
The type of outside awning fabric you use is also essential when it comes to colors and how long they will last in the sunlight; that’s where using the right awning textile supplier is critical. Not all awning fabrics are created equally. Some last longer, some are designed to protect against color fading, and come with warranties. For example, Herculite Inc. offers a line of outside awning fabrics that offer color retention, waterproofing, and more.
Using quality awning fabric that can hold its color saves you in the long run. Remember, while all awnings have to be replaced or fixed at some point, why not start off with a quality textile that holds its color and will last for years?
You rely on your awning for protection from the elements and aesthetic purposes, but damaging effects of Spring, Summer, Fall and Winter weather can wreak havoc on your investment. Download our free guide to learn more about keeping your awning intact, all year long.