Although many canvas fabricators are enjoying a healthy degree of business growth today, the threat of a considerably diminished boat refurbishing industry calls for creative marketing solutions. The best way to differentiate your service and ensure success is by leveraging effective marketing strategies. So, which best practices should you be adhering to, and how can you use industry knowledge to your advantage?
This guide will highlight and explain the three main buyer’s decision stages, and provide tips and tricks for marketing during each phase. We’ll cover messaging, relationship building, content creation and more.
Matt Brommer has been named marketing manager for Herculite, Inc., a leader in flexible composite textiles for performance applications in solar protection, marine, tents and structures, healthcare and digital graphics.
Herculite, Inc., a leading provider of flexible composite textiles, has been selected by the readers of InTents magazine as the industry’s “best tent fabric supplier.”