When it comes to marketing and branding we often think of things like direct mail advertising, commercials, radio or newspaper ads, and things like promotions. But there are several other ways to market and brand your company using logos and keywords or key messages without going the traditional route of buying ads: using signs and awnings.
How might this work? Here are some quick points and tips on how to use signs and awnings to help brand your company:
- Awnings with a company logo presents a credible and perhaps memorable front for your business. People respond to graphics and if they’re walking into your business with an awning that has a beautifully printed design of your company’s logo, they’re more likely to remember you.
- Signs and Banners are a great way to brand your company. Using signs with your logo or key message on it can help call people’s attention to your business, especially restaurants and other walk-in shops.
- Using a sign at a tradeshow or banner is also another way to brand your company and give it an identity people can remember. When people walk by a tastefully made banner or sign versus a table with only pamphlets, they’re more likely to stop at your booth.
- Using a combination of a logo and a short key message or phrase with your sign or banner is also another way to grab potential customers’ attention; that’s why signs and banners are a great, affordable way to market your company’s brand identity.
Also, keep in mind a brand is basically the identity of your company that people can recognize and associate it with later. It’s like planting a seed that can later grow into a sale should a person think of something they need or want and then they remember your company’s logo. That’s why having a good brand and graphics to support it is important.
Keep in mind, when you print on awnings or banners or other types of signs, it’s important to remember to use quality materials and ink. After all, you don’t want a person to walk by your business and see a faded banner, sign, or awning.
Remember, not all banners or awnings are made with the same type of ink or specialty fabric. Depending on what you’re looking for, you want to make sure the ink and fabric you use is appropriate for your climate.
There are a variety of banner and awning fabrics out there but to help you understand a little more about these things you can visit us at http://www.herculite.com/graphics-media to check out some of the technical data and features of our Bantex Digital Banner Media products.
Once you’ve got a basic understanding of the types of materials you can use for banner signs and awning graphics, you can take the next step and utilize these products to help establish and support your company’s brand identity.
For more information about banner, signs, and awnings, visit us at www.herculite.com or call us at 1-800-772-0036.