Herculite Blog - Recent Posts from Chad Twombly
The typical vendor-buyer sourcing relationship is a push-pull, sometimes adversarial one, borne out of the tension created from the two opposite ends of the profit maximization effort that exists with every transaction. A buyer wants to pay the lowest possible price (with maintaining key product specs) while the vendor is looking to get the highest reasonable price on the sale (without losing the business), all so their respective companies can maximize profit.
Did you know that performance fabrics are used for a wide variety of products in the military, industrial, and agricultural industries? In the military, these specialty fabrics are used for clothing, gear, and other applications like in the lining of rockets. In the field, soldiers rely upon their gear to get them through a hot or cold day; having a performance fabric specially designed to manage body temperature can help them complete their missions or tasks.
When you think of fabrics, you probably don’t think of the military. But, the military uses specialty fabrics for a variety of uses. In fact, the military uses specialty fabrics for more than just things like uniforms and tent fabric.
As a trusted partner of the military, Herculite’s military performance fabrics have been specified by every branch of the military and deployed all over the world. In fact, Herculite’s textiles have been used in every military conflict the United States has participated in since Vietnam. Here’s a quick list of ways the military uses Herculite’s fabrics:
Finding high quality specialty fabrics isn’t always easy. When fabrics are applied for industrial, agricultural, or even military uses, quality and customization are two of the most important considerations. Simply looking for any industrial vinyl fabric manufacturer is not an option. It’s essential to find a company you can a trust. Herculite produces custom and specialty fabrics that meet a wide range of potential use cases. Their fabrics are also of the highest quality and can stand up to even extreme conditions.
Manufacturers are always looking for ways to keep costs down while expanding revenue potential. To move in this direction, businesses need to take a hard look at which parts of their manufacturing process that are working and which need improvement. Businesses should examine everything from materials sourcing to production workflows to use of automation. This analysis can be useful in determining potential areas for increased efficiency.
The sales process continues to evolve, as prospects have greater access to information both on the web and through sharing product recommendations on social networks. In such a climate, it’s important to develop an approach that cuts through the noise by demonstrating a clear value proposition. While price remains an important factor in any sale, purchasing managers are increasingly looking at a variety of factors in making their decisions, including such areas as product sourcing and ethical concerns.
How do you make your products compelling to your intended audience? The most successful businesses are able to develop value propositions that clearly lay out the benefits of their products and address how they solve specific problems. A value proposition should always keep the target customer in mind and demonstrate how your offering is both unique and better than competitors’ alternatives. In writing a value proposition for industrial products, it’s also important to understand the specific needs and concerns of relevant industries. Speaking their language ensures that the value proposition will resonate with them.
Opaque materials do not allow light to pass through or penetrate them. For textiles, the measurement of opacity in the fabric refers to the percentage of light it blocks out. Think about completely opaque materials like blackout fabrics -- these provide absolute coverage from light. You might see these kinds of specialty fabrics used in wedding or party tents. But did you know that fabrics come in varying levels of opacity?
Artists use color palettes to create works of art. But when it comes to industrial fabrics - agricultural curtains, dry room enclosures, and more - the color is about more than just aesthetics, it’s functional.