Herculite Blog - Recent Posts from Leslie Haddad

← Back to All Posts

Handy Guide to 2019 Medical Device Manufacturing Conferences

Posted by Leslie Haddad on Apr 1, 2019 10:00:00 AM

Conferences, expos, and conventions are huge in the medical industry. For medical device manufacturers and engineers, conferences are a valuable source of information from industry insiders.

Read More

The Top Medical Device Companies in 2019

Posted by Leslie Haddad on Mar 22, 2019 12:00:00 PM

Innovation in the medical device industry is changing the face of healthcare. From cutting-edge monitoring tools in the operating room to hospital mattresses and curtains that prevent the spread of infection, new devices can create better conditions in hospitals and medical offices and better lives for patients.

Read More

7 Drug and Medical Device Blogs Worth a Bookmark

Posted by Leslie Haddad on Mar 11, 2019 12:00:00 PM

The drug and medical device blog landscape isn’t big, but it’s necessary for understanding the industry. Technology in this space is always changing, and medical device manufacturers and product engineers who want to stay up on new trends need to know the right sources to read.

Read More

How to Attract Investors as a Medical Device Manufacturer

Posted by Leslie Haddad on Feb 26, 2019 12:00:00 PM

Medical device startups rely on venture capital (VC) firms to fund their development and get them over financial hurdles on the path to a product launch and future success. Attracting these investors is an essential skill, and successful manufacturers know exactly what VCs are looking for. Here is some advice to ensure your medical device company makes a compelling business case to potential investors.

Read More

Medical Device Marketing Strategy for the Digital Age

Posted by Leslie Haddad on May 2, 2018 8:09:43 PM

Medical device manufacturers have unique sales structures
and target a very niche market. For this reason, many manufacturers don’t pursue traditional marketing strategies. However, digital marketing enables businesses of all kinds to reach exactly the individuals who are most likely to become customers.

Read More

5 Medical Device Publications Manufacturers Should Consider Reading

Posted by Leslie Haddad on Apr 26, 2018 6:18:15 PM

With all the new technology changing medical devices today, it can be difficult to stay up-to-date on evolving industry news. Add in new federal regulations and compliance issues, and you have a lot of information to process on a daily basis. For these reasons, it is important to find reliable outlets for industry updates.

Read More

Medical Device Sales Tips to Help You Stand Out from the Pack

Posted by Leslie Haddad on Apr 18, 2018 10:00:00 AM

As healthcare continues to evolve as a result of policy changes over the past decade, the most effective medical device manufacturers understand the ramifications of these developments, the priorities of their physicians, and how their product fits into the ecosystem.

Although the political climate has lead to some uncertainty about the Affordable Care Act, elements like increased insurance coverage rates and a focus on patient outcomes seems here to stay.

Read More

New Trends Nursing Home Interior Designers Can Use as Inspiration

Posted by Leslie Haddad on Apr 13, 2018 11:00:00 AM

The big story for nursing home interior designers is how their work will help the largest and wealthiest generation 
in history to transition into eldercare.

Boomers value experiences above all else, and will be happy to pay more for the comforts they enjoy. That means interior designers today are driven to create an environment for new residents that suits their tastes and needs.

Read More

Why the Bed and Bathroom are Key to Innovative Nursing Home Design

Posted by Leslie Haddad on Apr 9, 2018 10:00:00 AM

If you’re planning to make changes into your nursing home or assisted living facility’s resident rooms, it’s important to understand that innovation begins with the bedroom and bathroom. These two locations are where residents will spend the most amount of time. Making improvements to these two areas of the home can make a significant improvement in quality of life. This fact is even more true in the cases of elderly and mobility-impaired residents.

Read More

3 Ways Hospital Room Designers Can Make Patients Comfortable

Posted by Leslie Haddad on Apr 2, 2018 9:00:00 AM

There was a time which single- or two-patient rooms were considered a luxury, something for healthcare facilities to use as a marketing tool. Today, these sorts
of rooms are becoming the industry standard with many hospitals and healthcare organizations changing to meet the expectation. It’s important to make the right decisions for your organization and patients when undertaking major changes at your facility.

Read More