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The Secret to Effectively Selling to Purchasing Managers

Posted by Chad Twombly on Jan 9, 2018 1:49:00 PM

The sales process continues to evolve, as prospects have greater access to information both on the web and through sharing product recommendations on social networks. In such a climate, it’s important to develop an approach that cuts through the noise by demonstrating a clear value proposition. While price remains an important factor in any sale, purchasing managers are increasingly looking at a variety of factors in making their decisions, including such areas as product sourcing and ethical concerns.

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How to Write a Value Proposition for Industrial Products

Posted by Chad Twombly on Jan 4, 2018 12:42:00 PM

How do you make your products compelling to your intended audience? The most successful businesses are able to develop value propositions that clearly lay out the benefits of their products and address how they solve specific problems. A value proposition should always keep the target customer in mind and demonstrate how your offering is both unique and better than competitors’ alternatives. In writing a value proposition for industrial products, it’s also important to understand the specific needs and concerns of relevant industries. Speaking their language ensures that the value proposition will resonate with them.

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Herculite's Industrial Fabrics Come in a Variety of Different Colors

Posted by Chad Twombly on Nov 30, 2016 12:00:00 AM

Artists use color palettes to create works of art. But when it comes to industrial fabrics - agricultural curtains, dry room enclosures, and more - the color is about more than just aesthetics, it’s functional.

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PVC Vinyl Fabrics: What You Need to Know

Posted by Chad Twombly on Nov 28, 2016 12:00:00 AM

Choosing the right type of industrial fabric for your specific use can be challenging given the specific requirements of your desired use. Fortunately there are a a number of options, all with specific strengths and weaknesses. Some fabrics are highly durable, while others offer flexibility, others are inherently fire resistant, while others offer good abrasion resistance. Those inherent qualities might me that a fabric is good for the specific demands of the marine environment but not for aerospace.

However, off all the industrial fabrics currently available on the marketplace, only PVC vinyl fabrics offer the ability to have a variety of these characteristics making them suitable for a much wider range of different applications than other fabric options. 

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Three Ways Herculite Performance Fabrics Impact the Bottom Line

Posted by Chad Twombly on Oct 31, 2016 10:00:00 AM

When purchasing performance fabrics for your organization, there are several variables that factor into making a decision. Companies want to invest in high-quality materials that increase the desirability of their product, while reducing cost. Similarly, the team at Herculite performance fabrics analyzes several factors, providing customers with products that fit their needs and improve their bottom line.

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Have a Complicated Fabrics Need? Herculite Can Help

Posted by Leslie Haddad on Oct 14, 2016 10:01:00 AM


Complicated fabrics requests are common in a diverse swath of commercial, private, and governmental entities. Fabric is easy to take for granted; for many organizations it is a minor detail in the big picture. When you do run into a situation which requires the assistance of a professional fabric organization, you want to work with a company that can powerfully address your needs.

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The History of Synthetic Fabrics

Posted by Chad Twombly on Oct 11, 2016 8:28:00 AM


For about as long as humans have worn clothes and needed shelter, fabrics have been in use. Natural fabrics -- including but not limited to silk, cotton, wool, and linen -- are made from natural materials and were the only fabrics available for many years. As technology grew and advanced, people began to search for new options and attempted creating fabrics rather than using the ones that had always existed.

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Industrial Curtains: What are They?

Posted by Chad Twombly on Oct 7, 2016 6:24:20 PM



Do you know what industrial curtains are? You might have seen them at large food warehouses. They are the clear partitions you walk through when you go into a refrigerated section.

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Advances in Fabric Technology: A Look at the Future

Posted by Chad Twombly on Oct 5, 2016 3:39:10 PM

Technical fabrics, what are they? These specialty textiles include a variety of products including sports clothing, conductive fabrics used in spaceships, military and industrial grade tents, and more.

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The Use of Performance Fabrics in Sports

Posted by Chad Twombly on Jun 20, 2016 10:00:00 AM

When we think of sports, often times we overlook the fabrics that make up the uniforms, shirts, and other clothing for athletes. In fact, performance fabrics are tailored to the needs of several industries including sports, military, and industrial uses.

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